An email drip campaign is an instrument which sends emails to definite email addresses according to the schedule or certain triggers. You can send drips to people who are already on your email list. So, if you use this drip campaign system, the emails will be sent automatically to the address on the list, at the specified time and frequency. For example, an email will automatically be sent to 50 addresses every three days at 5 pm. Or any other schedule you set. Usually, this system is used to promote goods or disseminate information online. Here are some points that you should pay attention to in order to make the email drip campaigns effective.
1. Purpose of making.
When you first create a drip campaign email, the first thing you have to do is think about the purpose of this campaign. If you don’t know what goals you want to achieve, you also won’t be able to reach them. Determine whether you only want to warm up the email leads, or make people like your product, or persuade them to make a purchase, or whatever you are aimed to. You must decide at the beginning so that the process can run smoothly and the results are the ones you are aimed at.
2. Email content.
Making drip campaign emails cannot be done carelessly. You will not get any good results if the content doesn’t attract the readers. The email content must be attractive, useful, to the point and carry the purpose. If the reader does not understand the content of the email you’ve created, then your message will only be marked as spam and will never be reread. One more thing you should pay attention to is not to make your email content too long. Just explain in an exciting and easy-to-understand language. The best email length is up to 250 words. Most readers are only scanning the email, so make sure the information you send is accessible for them.
3. Content goals.
When you start creating the content of an email that you will spread later, think about what you should do so that the reader can understand the meaning of your email content. For example, if you want them to buy the items, then you have to make an email explaining the functions and advantages. The material must explain things you provide so that people are interested in buying them. Similarly, if you want people to use the application that you’ve created, it should describe the functions and how to use it. Anyway, in the email, there should always be a call-to-action, either you want the recipient to download a PDF or buy a subscription plan.
4. Sending time and frequency.
After you have finished creating the email you are going to use, it is time to determine when and how often the email will be distributed. It is not recommended to send emails too often because they will soon annoy people and they are likely to start to unsubscribe from you or simply mark the emails from you as spam. Check the statistics newsletter to find out when the email is opened most often.
Choose the right tool to reach the goal
So, when you already know the goals you are going to reach when you are aware of how to create a nice email copy when you already know when and how often to send emails, it’s high time to choose the right tool. We would like to recommend you Snov.io drip campaigns, as this tool has everything you need on board: delays, plain-text email builder, triggers, goals, and personalization variables. All the features are at an affordable price. To see if the service suits you, you can try their freemium.