Getting followers on Instagram isn’t that difficult. Receiving targeted Instagram followers in your niche, you know, the ones that are likely to do business with you, takes more planning, creativity and consistency. The following tips will help you get targeted Instagram followers and enjoy the many benefits is this powerful social platform.
First, Clearly Define Your Target Market
Before you jump into marketing on Instagram or any other marketing efforts for that matter, you need to take the time to have a clear understanding of who your target market is. For example, you’ll need to clearly define who your potential customers are, what they like, don’t like, what they need, who they follow, the hashtags and photos that they post, etc. It’s pointless to spend hours building an Instagram following consisting of people who don’t have the ability or the desire to take advantage of your services or products.
Businesses using Instagram that post regularly achieve the best results. Casual usage Instagram accounts typically only post once a day. Accounts that have the highest number of followers usually post 2 to 3 photos a day on average.
Use High Quality, Targeted Hashtags
Hashtag usage is key if you want to get targeted Instagram followers. Using the right hashtags will help you get your image in front of a larger, targeted audience. It’s also an interesting fact that Instagram users don’t get as annoyed by hashtags the way they do on other social networks.
Sponsored Posts & Product Reviews
To make a real impact, post to other, larger accounts within your niche, which will expose your brand to a broader audience. Start by making a list of the largest accounts in your niche. For instance, if you sell health related products/services, look for large accounts from health associated bloggers. Look for accounts that have a following of at least 20k and that use a visible email address in their profile. If they list their email address they’re probably open to accepting sponsored posts.
Using Instagram’s Filters
Instagram filters add to the appeal and creativity of photos and the right ones can generate more views and engagement by your target audience. As a matter of fact, research has shown that with filtered photos 45% more viewers are more likely to comment. 21% are more likely to be viewed. Finding the right filter and sticking with it is also one of the simplest ways to curate your Instagram feed as well, creating cohesive, branded visuals. While this doesn’t mean that you need to stick with just one filter, it does mean that it’s a good idea to limit your filters to just a few, similar ones.
Create Your Visual Identity
Brand assets that include colors, fonts and logos are essential tools when it comes to creating brand identity and recall on Instagram. By using resources consistently, your followers will be able to easily identify your posts in the feed. While you don’t necessarily want to showcase your logo on every photo, it’s important to do so often enough to create a strong association.
Using Instagram, or any social media platform haphazardly will lead to wasted resources and a low return on investment. An aimless approach definitely won’t get targeted Instagram followers. By following the tips listed here, your Instagram marketing results can’t help but be successful.