With over half a billion active sites on the web today, getting yours seen by the right people is always going to take a little work. One way to make that happen is Search Engine Optimisation (SEO).
SEO helps your website be listed and found in and by search engines. While most people automatically think of Google, there are several others such as Bing & Yahoo. How do you leverage SEO and help get your site found? First, you need to understand why SEO is even important.
The majority of internet traffic is powered by search engines, although there are other traffic sources too such as social media posts and shares. Search engines work by sending tiny programs across the web. These ‘spiders’ scan sites for keywords and phrases, the same ones that people are searching for.
Spiders are very good at their job, but they are limited. Websites need to give them the right information and make it easy to read. If you aren’t using the right optimisation techniques, then you could be missing out a large part of your target audience.
An SEO agency can help you make sure that your website is properly optimised, making it’s contents (and your company) more visible to the search engines. By doing this, you make yourself more visible to potential customers and clients too. And yes, this includes those who not have heard of you yet too.
Quick tips to improve the visibility of your website
Search engine optimisation is still seen as something of a dark art by many, but it doesn’t have to be difficult. There are some quick and easy steps that you can take today that can make a big difference.
- If your business has a physical location, then claiming your ‘spot’ on Google maps is going to give you a big boost. Google My Business should most definitely be your first destination when working on your SEO. This will help customers find you, and find out more about you.
- Work out your keywords. Search engines use these to return results, but get creative too. Semantic search is very much a thing so don’t just go for the obvious and mix things up with long tail keywords too. You should be looking for around 5 words or phrases that define what your company does. When you’ve done that, use them right through your website.
As a general rule, the keyword or phrase should appear twice every 500 words of content.
- Don’t forget to alter your images. Alt tags will help make sure that your pictures become searchable, and will appear in image searches for your the keywords that you define. This adds an extra layer of discoverability.
- Make sure you are using title tags. These tell search engines what should be displayed in results. These need to be accurate and descriptive of the content.
Following these tips and pointers should get you on the right track, but you should remember also that you need to be creating quality content. Regularly updated websites will always stand a better chance in the world of online marketing, so you shouldn’t let that slip for any reason.